Happy National Day

Photo post by @IntegrityM.

Source: Happy National Day

Happy National Day

FRANCHISING BUSINESS IS A MIDDLE EAST FAST. IS IT A FAB?

Franchise concept store has been mushrooming in the UAE (Dubai & Abu-Dhabi), Saudi Arabia (Jeddah & Riyadh), Levant countries and almost everywhere across the GCC over the last decade.  Historically, we have seen franchise business being imported into the ME, this is until recently whereby ME clients and branding agency experts learned the name of the game and started creating own ME store franchise concepts and exporting to overseas market.

Taking an overview on this new trend, and evaluating those who made it and those who did not, we discovered a key point of difference.  Those who made it, almost always had an intrinsic brand value and unique customer experience embedded within the franchise proposition i.e. having a point of difference and a reason to exist.  In fact, successful businesses have even carried unique brand cultural stories, separating them from imported world franchise concepts. Those unique franchise concept stories work to attract, welcome, and invite customers from all walks of life, over and over again.

Concept stores such as restaurants, retail shops, are driven by creating and delivering unique memorable customer experiences that work to ignite and amuse the human senses.  This is planned for and activated to please and entertain hearts and minds of the shopper i.e. involving him/her to entertain the mind, sight and sound, touch and taste. Just imaging a mind movie working the minute it is exposed to the franchise façade look and feel.  At first exposure customers experiencing the concept store is more like watching a movie trailer.  If interested, and once he and or she is inside the store, the show starts! 

The concept of franchising your own business or creating a new franchise idea continues to evolve.  A number of emerging entrepreneurs from small medium size establishments, and conglomerate businesses wishing to compete locally and expand overseas within the UAE (Dubai, Abu-Dhabi, etc.), Kingdom of Saudi Arabia (KSA, such as Jeddah and Riyadh), the Levant (Lebanon, Jordan, Syria and Egypt), are discovering how fast and most efficiently they can expand into their own branding concepts to go and flourish beyond own boarders.

Although establishing a new concept store idea can be an enticing business opportunity, it can also be a very risky adventure. To manage the risk, serious investors and managers alike appoint professional franchise branding agency expert.Those experts provide the experiences and support needed to give the idea a successful turnkey franchise solution. Beyond crafting, narrating, and visualizing the brand story, the branding experts are completely responsible to provide workable solutions that are extended into a list of dos’ and don’ts.   More often, they guide their own clients to the select right interior and support them on legal matters. Whereby, all will work as one team, making the road to success shorter and sweeter.

Form Integrity Marketing

Joseph Chartouni

Managing Director-CEO

Integrity Marketing is a leading integrated branding, advertising, and marketing company in the Middle East. Was and continues to be entrusted to take on major sensitive corporate branding and advertising projects at countries, cities, governments, tourism, local and international corporations, and the private sector (SMEs). 

The article below is the sole point of view of an independent writer endorsed by Integrity Marketing (a leading branding and advertising agency in the Middle East).

Going against tide pays off

Amidst the sea of frantic cuts, fast talk and the impounding of information that has almost come to define the style of television commercials, a few instances have managed to break every rule in the handbook and come out victorious. This is the wondrous world of advertising where going against the stream is the key to success. What separates the masters from the amateurs is not the ability to come to life inside that square box we like to keep in front of our sofas for entertainment value. It’s the ability to escape that box and live forever in our minds.

 No one pulled this off quite as good as SONY did back in 2005, when they decided that the best way to advertise the (then) new Bravia television was by releasing 250 000 colorful rubber balls down the streets of San Francisco accompanied by the sounds of Swedish artist Jose Gonzales. The advert provided harmony in a world of chaos. Managing to be heard and remembered by mastering the tool of simplicity, not by shouting from the rooftops. 

Written by: Sandra Essa

Business Development Executive

Integrity Marketing  

Does marketing theories travel? A personal experience…

As we roll up our sleeves and jot down our thoughts on paper, we think about what the reader will take out from our message and how would it possibly benefit him/her? This is exactly what ‘marketing your thoughts’ is all about!

Theoretically,  pricing, an advertising message, a drama, a product and a benefit, all are marketing thoughts packaged as  information that are introduced by one party with the intent of getting it through to the second party. This is done to entice the receiver of the information to react in a beneficial manner.    How is it done, and what are the primary means to transmit a message that leads to a successful execution? Many people are of the opinion that the best execution of successfully exposing a marketing message can only be done through a proper strategy.

It would be nearly impossible for anyone of us to exactly count the number of times, we were being asked, “Did you do Marketing for this specific industry and or for that particular industry?”  If your answer is YES then the fear of the customer is negotiated a great deal but if your answer is NO then you have an uphill task to climb. The irony of this entire situation is that there are no benchmarks to decide whether marketing experience in one industry justifies a marketing company to label itself better than the competition. For instance, a marketing company can claim to have investment experience because it has invested some amount in the stock market, but that claim does not qualify the marketing company to claim that it has what it takes to produce profit for its customers. Does having an investment experience alone make that company better than its competing marketing company? The answer is a big NO!

So, here comes the point, from the very start of our journey, we at Integrity Marketing have firmly believed and successfully displayed that with intrinsic knowledge of marketing theories, marketing communications, strategic marketing planning, market research and 360 degrees executions of integrated marketing plans, we can take on any niche of any industry. However, this does not mean that we try the same solutions for different clients. We are aware that different industries have different business models and accordingly we modify our marketing and execution plans, keeping in mind the overall strategy. Our expertise at marketing were put in full limelight when we took on the challenge to market and brand Cities, such as, in Dubai, Abu-Dhabi, Cartagena, Bogota and many more. Moreover, among our target customers are factories, fashion industry, food industry and restaurant chains.

The only challenge in marketing is to successfully export marketing experiences from one industry to another. If a company is able to carry it off then even without prior experience, success will be inevitable. 

Written By: Mr. Joseph Chartouni

                  CEO, Integrity Marketing  

You’re obsessed with advertising?

If you work in advertising you have to be obsessed with it because that’s the only way to survive the long hours of all impossible project deadlines. Being in a creative field requires you to enjoy your work, as you can’t just block your work once you get home. You need to live it day in and day out. Following are amazing funny pokes campaign down by Dallas ADDY’s 2012 Awards on the industry.

The Creative Department

The Critique

Production

Casting

Brain Storming

Written by: Meena Safdar

Account Manager

Integrity Marketing

World Wildlife Fund Amazing Advertisment

World Wildlife Fund have one of the best campaigns around the world, they have been using print media as their main channel for awareness. Their Ads are not only informative but they evoke a debate in your head with yourself and really makes you think and we think this is the best thing an ad can do is to make people think. Here are some of thier best work.

Written by: Meena Safdar

Account Manager

Integrity Marketing

Best Ad Campaigns for “LIFE’S TOO SHORT FOR THE WRONG JOB”

It’s amazing how one concept can be used so many times and look fresh and becomes a USP for a company itself, one of the example is jobsintown.de. There campaigns for “life’s too short for the wrong job” become so popular  that people would talk about the campaign first then the company. The message from the campaign is clear and humors.

Written by: Meena Safdar

Account Manager

Integrity Marketing

Creative Ads

There is nothing more exciting for us then seeing a brilliant print advertisement, here are some of our favorites. Share your all time favorites too with us.

 

Written by: Meena Safdar

Account Manager

Integrity Marketing